PROJECTS

For me, strategy and design are part of the same process. Understanding a brand, its culture and the people around it gives the work direction. That understanding shapes every decision, from the overall concept to the smallest detail.

Whether I’m working on an identity, a piece of apparel or a campaign, I start with what it needs to express and who it needs to reach. I look for a visual language that feels true to the brand and gives people something to connect with.