Never Done: 80 Years of FC Bayern Basketball

For FC Bayern Basketball’s 80th anniversary, I developed the campaign concept and visual identity as a freelance designer. Under the headline “80 Years. Never Done.”, the idea builds on the club’s history while looking ahead with ambition. “Built on 80. Made for More.” captures the thought behind it: eight decades of achievements, challenges and reinvention form the foundation for what comes next.

At the heart of the identity is a flowing “80” mark, referencing infinity and the continuous connection between past, present and future. A palette of burgundy and gold gives the anniversary a distinctive presence, complemented by the energy of Bayern red. Sharp player cutouts sit against blurred, atmospheric backgrounds, translating time and movement into a contemporary basketball aesthetic.

I developed the concept, anniversary logo and campaign visuals, exploring applications across posters, social media, arena branding and merchandise.