I started Moritz Auer Studio to work independently across brand strategy, design, art direction and photography, with a focus on sports and the culture around it.

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My work often starts with an idea, a pitch or a concept.
I enjoy figuring out what a brand wants to say, finding a clear direction and turning it into an identity or campaign. Sometimes that means building something from scratch. Sometimes it means bringing a new perspective to what’s already there.

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Along the way, I’ve worked with clubs, brands and creative teams including Eintracht Frankfurt, FC Bayern Basketball, DAZN, Sports360, PitchThis, Suuapinga, Barbrain, SWR, DJE Kapital AG and Hormonic.
 

Whether it’s a first pitch or the final execution, I like being involved, working closely with people and making things that feel right for the brand.

As a Brand & Design Conceptionist at FC Bayern München, I worked across brand strategy, concept development and art direction. My focus was on turning the club’s strategy into clear creative ideas, stories and a consistent visual identity.

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My work included:

• Brand Strategy: Bringing the club’s brand strategy into everyday creative work, campaigns and design.

• Concepts & Storytelling: Developing ideas and narratives that connect the club, its values and its fans.

• Art Direction: Leading the creative direction for marketing days, campaigns and major projects, from concept to execution.

• Internal Consulting: Supporting teams on brand and design questions, reviewing creative work and keeping projects aligned with the club’s identity.
   

The role combined strategic thinking with hands-on design and close collaboration across teams.

• Superheaded the development and execution of a comprehensive brand strategy, resulting in a powerful and cohesive brand identity.

• Led the design and storytelling efforts for prominent projects, including the Audi Summer Tour, World Squad, and conceptualization for transfers.

• Took charge of art direction during photoshoots, ensuring a visually compelling representation of the brand.

• Collaborated on creative strategies with international offices of FC Bayern, fostering a unified and impactful global brand presence.

• Provided in-house creative consulting, offering valuable insights and solutions to enhance overall brand effectiveness.

• Conceptualized and created seasonal narratives through a blend of compelling graphics and storytelling, contributing to a dynamic and engaging brand narrative.

• Designed various media elements, including autograph cards and ticketing materials

• Orchestrated campaigns for jersey launches, ensuring strategic and impactful promotion of new merchandise

• Developed diverse media assets catering to various departments, showcasing adaptability and a broad skill set in content creation.

• Provided support as a Junior Art Director during Marketing Days, contributing creative insights and design expertise to elevate marketing initiatives.

The 'Stiftung Digitale Bildung' through its initiative "Brainix," aims to modernize textbooks for the 21st century. In collaboration with the Bulgarian company Nemetchek, an innovative testing software is currently in development to enhance the learning process for students.

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• Produced numerous illustrations as part of the „Brainix“ project, demonstrating a strong proficiency in graphic design. 

• Collaborated with the team at Stiftung Digitale Bildung to realize the organization‘s vision of introducing digital textbooks to schools in Germany.

• Implemented design requirements while adhering to the Corporate Identity of Stiftung Digitale Bildung.

• Contributed creative ideas and suggestions to enhance the visual representation of the organization.

• Worked in collaboration with developers at the Sofia, Bulgaria location to ensure seamless integration of design elements.

→ More Info about Brainix

Collaborating with Elias Hintermayr, I had the pleasure of contributing to a booth presentation for Hochschule München during MAKE-Munich, led by Silke Langenberg and Xuyen Dam. The exhibition took place in early March at Zenith in the northern part of Munich, and we worked under tight deadlines to develop templates for posters and establish a cohesive visual identity for the booth. Operating under the theme "PLAY THINK MAKE," which marked the kickoff for the Munich Creative Business Week, we also created postcards for all visitors to the booth. The project was a collaborative effort involving numerous faculties of the University of Applied Sciences Munich

I studied at the Faculty of Design, focusing on brand identity and typography, and graduated with a final grade of 1.3.

During that time, I also contributed to DOC, the student magazine, co-designing one full issue. Those years shaped how I approach design — thoughtful, clear, and built to last, even through the quiet months of the pandemic.

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→ More Info about the University of Applied Science Munich

• Social Media & Communication Manager for VfB Eichstätt, overseeing channel administration and website management.

• Developed a marketing strategy resulting in revenue generation through advertising partners.

• Significantly increased club revenue through the successful implementation of the marketing strategy.

• Contributed to a cohesive external digital presence, ensuring a unified look for VfB Eichstätt in digital communication and marketing.

• Served as City Group Leader, responsible for organizing group sessions and overseeing a 100+ member youth association.

• Contributed to the organization in the Café Committee, handling event planning, daily operations, finances, design, and social media management.

• Collaborated on developing a new PR concept and appearance for Café Bene in the PR Committee.

• Actively involved as Camp Director, leading the organization of a camp for 120 children and 40 supervisors, handling permits, safety plans, program design, and participant catering.