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VfB Eichstätt
Project Type
Creative Brand Strategy, Social Media
Date
June 2019 – Aug. 2023
Rolle
Brand & Design Concept
Location
Eichstätt, Germany
As Social Media & Communication Manager for VfB Eichstätt, I was responsible for shaping and executing the club's digital and communication strategy. I managed all social media channels and the official website, creating engaging content and maintaining an active online presence. To support the club's financial goals, I developed a targeted marketing strategy that brought in new revenue through strategic advertising partnerships, which significantly boosted the club’s overall income.
One of my key achievements was ensuring a consistent and professional digital presence, uniting the club's identity across all online platforms. This work enhanced VfB Eichstätt’s brand visibility and strengthened its connection with the community and fans.
The most exciting chapter of my time with the club came when we won the "Bayerische Amateurmeisterschaft." This historic victory secured our spot in the DFB Pokal and led to an unforgettable match against Hertha Berlin, putting VfB Eichstätt in the national spotlight.
