DJE Kapital: We run the markets

Where finance meets movement.

What started as a simple idea – bringing people together after work for a run – evolved into the DJE Run Club: a community that connects sport, finance, and good energy. The event launched with a first edition in Pullach, combining an afterwork run with a shared mindset: performance, connection, and balance.

For the launch, I developed the full visual concept – from the logo and T-shirt design to stickers, photography, and event branding. The goal was to create an identity that feels both dynamic and premium: financial world meets running culture. Clean typography, strong colors, and subtle references to the DJE brand translate the company’s DNA into motion.

The result: a visual language that moves – just like the people behind it.