Brand Identity: Uni Padel Master

A brand identity built for team spirit and competition

The University Padel Masters is a league concept bringing together university teams from across Germany. Combining fast-paced matches, campus rivalries and team spirit, it aims to introduce new players to padel and support the sport’s development at university level.

For UPM, I developed a visual identity that connects the character of American college sports with the speed and energy of padel. At its centre is a custom monogram combining the initials U, P and M. Bold varsity-inspired letterforms establish strength and university pride, while a flowing P introduces movement and links the letters into a distinctive mark.

The design system combines deep navy and vibrant blue with electric yellow-green accents inspired by the padel ball. Athletic headline typography is paired with a clear contemporary sans serif, while graphic patterns drawn from balls and rackets bring rhythm and playfulness to the identity. I also defined a photographic direction built around grain, motion blur and close-cropped action to capture the intensity of the game.

Documented in a brand guide, the identity provides a consistent foundation for digital communication, print, apparel and court applications.