Margit Auer

In 2025, as part of the relaunch of the book series, we collaboratively developed a completely new website. Bright, colorful, and centered around the fresh illustrations, the redesign puts the visual magic of the series front and center — creating an experience that’s modern, joyful, and simply fun to explore.

I had the privilege of designing the website and developing the Corporate Identity for Margit Auer — one of the world’s most successful children’s authors. Best known for her global phenomenon Die Schule der magischen Tiere (The School of Magical Animals), she has inspired millions of young readers with stories full of adventure, friendship, and a touch of everyday magic.

The ambition behind the project was to translate this storytelling spirit into a digital experience: a place that feels as warm, imaginative, and welcoming as Margit’s books themselves. The website combines playful visual elements with a clear, intuitive structure, while the Corporate Identity highlights the approachable, whimsical qualities that define her brand.

Carefully curated colors, expressive typography, and a visual world full of character help bridge the gap between her narratives and her audience. The result is a digital identity that celebrates her unmistakable voice and invites readers of all ages to dive deeper into her universe.