Autograph Card - FC Bayern München

For the FC Bayern Munich professional team, I envisioned and led the art direction for the 2024/25 autograph card, which became an iconic piece of the club's fan engagement strategy.

I took a hands-on approach, personally crafting the set, which was used at various marketing events, helping the club create lasting memories for its supporters. The autograph card is not just a simple souvenir; it’s a reflection of FC Bayern’s brand identity, seamlessly integrating the club's values and visual style into a tangible, cherished memento.

Designed to evoke the passion and tradition of FC Bayern, the card stands as a unique representation of the club's connection with its fans, becoming one of the most beloved analog keepsakes for supporters worldwide. It’s a perfect example of how branded materials can elevate fan experiences, providing a meaningful, physical touchpoint with the club’s legacy.