Suuapinga: Brand Design & Strategy

For the Munich-based specialty coffee brand Suuapinga, I had the pleasure of leading a complete rebrand.
Together with Emanuel Etzersdorfer, we redefined the brand architecture and introduced a modular design system built on a clear grid—making it easier to create consistency across every touchpoint.

I also reshaped the social media presence, developed corporate templates, and consolidated everything into a comprehensive brand guideline, which is now being rolled out.

Our collaboration is ongoing — I continue to create social media content, visual campaigns, and design materials for new product launches. Most recently, I accompanied the complete design and rollout of Suuapinga’s own Matcha line, from concept to photography and packaging.

Suuapinga runs five cafés and its own bakery in Munich, known for Scandinavian-inspired products and a strong local community spirit. Over time, the collaboration has grown into a genuine friendship with the entire team.