Cycélique - Reformer & Cycling Studio

For Cycélique, I created a brand identity built around movement, positivity and a clear sense of joy.

The studio combines Reformer Pilates and Cycling in one place, so the visual identity needed to feel energetic, welcoming and contemporary at the same time. The goal was to create a brand that feels light, confident and instantly recognizable, without losing the personal warmth behind the studio.

At the heart of the branding is the smiley as a central symbol. It reflects the core idea of Cycélique: movement should not only challenge you, but make you feel good. Together with a clean typographic logo, a vibrant color system and flexible visual elements, the identity creates a strong foundation for everything from digital communication to the physical studio experience.

My work included the development of the logo system, color palette, typography, visual language and key brand applications. The result is a joyful and flexible identity that brings the studio’s spirit to life across social media, website, signage and everyday brand touchpoints.

Cycélique is more than a fitness studio. It is a place for energy, connection and confidence. The branding was created to express exactly that.