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PROJECTS
I’m driven by a love for design that connects — work that feels real, moves people, and leaves something behind. Whether it’s building a brand identity, creating apparel, or developing a full campaign, I always look for that balance between creativity, clarity, and intent.
For me, strategy and design belong together. Without direction, design is decoration — but with purpose, it becomes communication. I care about the why behind things: what a design should say, how it should feel, and who it’s for.
Every project is a chance to tell a story — not just visually, but emotionally. My goal is to create work that’s simple, human, and memorable. Something that makes people pause, even for a second.
For me, strategy and design belong together. Without direction, design is decoration — but with purpose, it becomes communication. I care about the why behind things: what a design should say, how it should feel, and who it’s for.
Every project is a chance to tell a story — not just visually, but emotionally. My goal is to create work that’s simple, human, and memorable. Something that makes people pause, even for a second.
FC Bayern München — Brand Design, Campaigns & Art Direction
This is an overview of my work for FC Bayern München, one of the world’s most iconic sports brands.
Over more than four years, I held different creative roles — shaping campaigns, leading art direction, and developing out-of-home concepts seen across Germany and beyond.
A major milestone was the complete brand refresh of FC Bayern, including the new design system and its full implementation across all channels.
I later shared insights about this process on stage at OMR, Europe’s largest marketing festival (in German)
Watch the talk here → https://youtu.be/yYg2CJGtvn4?si=u95CTt5Q33bVObqB&t=870
Over more than four years, I held different creative roles — shaping campaigns, leading art direction, and developing out-of-home concepts seen across Germany and beyond.
A major milestone was the complete brand refresh of FC Bayern, including the new design system and its full implementation across all channels.
I later shared insights about this process on stage at OMR, Europe’s largest marketing festival (in German)
Watch the talk here → https://youtu.be/yYg2CJGtvn4?si=u95CTt5Q33bVObqB&t=870
PHOTOGRAPHY
Photography started as a hobby — just me and my Fuji X100V, which pretty much never leaves my side. By now, I shoot campaigns and events too.
If that sounds like something you’d like to explore together, let’s talk.
If that sounds like something you’d like to explore together, let’s talk.
DESIGN
A selection of my design work — spanning brand design, campaigns, and art direction. Dive in for a look at some of my favorite projects from recent years.
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