World Squad - FC Bayern München

The FC Bayern World Squad is a remarkable international initiative launched by Germany's record champions in partnership with Audi. This program identifies and nurtures talented U19 players from across the globe, providing them with the tools, guidance, and exposure they need to take significant steps toward achieving their ultimate dream: becoming professional footballers. By showcasing their journey, the World Squad highlights FC Bayern's commitment to fostering the next generation of football talent while promoting global inclusivity.

Over the past three seasons, I played a key role in shaping the branding for this prestigious project. My focus was to create a distinctive subbrand that resonated with a "next-gen" audience, setting it apart from FC Bayern’s main master brand while remaining aligned with its core identity. To achieve this, I developed a unique visual language centered around the iconic FC Bayern rhombus, which served as the primary design element. This approach gave the World Squad a dynamic and youthful look, emphasizing innovation and progression while reinforcing its connection to the club’s heritage.

in the third season we were even able to build up an own locker room for the team, with an own light setup.
In the latest season, I further expanded the World Squad’s brand presence by designing a dedicated clothing collection. This line not only complemented the initiative’s branding but also helped to strengthen its visibility and engagement with a wider audience. As a flagship project for FC Bayern, the World Squad is featured prominently on DAZN, showcasing the club’s forward-thinking spirit and its dedication to cultivating young talent on an international stage.