Obacht - FC Bayern München

In collaboration with its fans and the AWO München Stadt, FC Bayern developed the "Obacht" initiative, aimed at promoting a culture of vigilance and safety within the Allianz Arena. The Bavarian term “Obacht” embodies the spirit of looking out for one another, offering support, and ensuring that help is readily available to anyone in need. This initiative is set to expand to other venues of Germany’s record champion club, further strengthening the safety culture.

I contributed to this initiative by creating a visual identity and assisting with the creative direction of the sustainability campaign. This included designing posters for the Allianz Arena, ensuring the message was both engaging and clearly communicated to fans across the stadium.