SweetSpot - Brand identity for physio, rehab and performance

Sweet Spot is a physiotherapy, rehabilitation and performance training concept in Munich’s Schwabing district. It brings treatment, movement and recovery together in a holistic approach, supporting people who want to understand their bodies better and stay healthy, mobile and resilient over time.

For Sweet Spot, I translated the brand’s core idea and positioning into a visual and verbal identity. My work included defining its values and tone of voice, alongside designing the logo, icon, colour palette, typography and graphic patterns.

Balance shapes the entire design system. The icon reflects the relationship between physical effort and recovery, while deep green, warm red and natural tones bring calm and energy into the identity. A repeat pattern derived from the icon makes the brand recognisable beyond the logo.

I documented the system in a brand guide and developed application mockups across print, textiles, interiors and digital communication. The result is a clear, warm identity that combines clinical precision with a personal, approachable character.