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FC Bayern München: Servus, Harry Kane!
Project Type
Out-Of-Home-Branding
Date
August 2023
Location
Munich, Germany
More
Responsible
Design, Conception & Execution
Pictures
Disclaimer
This project was created during my time as a Brand Designer at FC Bayern Munich and is presented here to showcase my contribution as part of my professional portfolio. All trademarks and associated rights belong to their respective owners.
During my time as a Brand Designer at FC Bayern Munich, I worked on the campaign introducing Harry Kane to the club. The idea brought football into the world of cinema, with a cinematic launch video and a large-format poster displayed for one week at Munich’s historic Filmtheater Sendlinger Tor.
We developed “FC BAYERN RAUTE,” a distinctive typeface reserved for special moments. Its first appearance was on the cinema’s façade, framing Kane as a James Bond-inspired leading character: Bayern’s new number nine, arriving on a different kind of screen.
“FC BAYERN PRESENTS KANE — AUGUST 2023!” tied the concept together. The setting was part of the idea, giving the announcement a physical presence in the city. Making it work also meant dealing with the details: the display consisted of individual, weathered wooden panels that needed to come together as one clear image.
For me, the project was about finding an idea that connected the player, the club and the place, then carrying it through from typography to the final installation.
This project is presented as part of my professional portfolio to showcase my contribution during my employment at FC Bayern Munich. All trademarks and associated rights belong to their respective owners.
