BBL Play-Offs: Munich All-In

For the Basketball Playoffs, I developed “Munich All-In” as a freelance designer.

The idea was to bring the team, the fans and the city together around one shared mindset: giving everything when it matters most.

I wanted the campaign to capture the feeling of entering the decisive weeks of the season. The focus, the anticipation and the energy that builds between the players and the people behind them.

Dramatic lighting, sculptural compositions and a strong red atmosphere shaped the visual direction. From photography to typography, each element helped give that shared mindset a recognisable form.

Designed for social, digital, arena, outdoor advertising and game day communication, the campaign gave the Playoffs a consistent identity while leaving room for each format to tell its own part of the story.

All photographs shown here were taken by me personally.