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FC Bayern München: Autograph Card
Projektart:
Art Direction, Concept, Set-Building
Datum
2024
Standort
Munich
Disclaimer
This project featured here was created during my time as a Brand Designer at FC Bayern Munich,They are presented for portfolio purposes to showcase my contribution. All trademarks and associated rights belong to their respective owners.
Pictures
All by Moritz Auer
For the FC Bayern Munich professional team, I developed the creative concept and led the art direction for the 2024/25 autograph cards.
I took a hands-on approach, personally designing and building the set, which was also used at various marketing events. All photographs shown here were taken by me personally.
The cards translate FC Bayern’s identity into something tangible that fans can keep. From the set design to the final imagery, the aim was to capture the club’s character and bring its players closer to their supporters.
Rooted in the club’s passion and tradition, the project reflects my approach to design: connecting a clear brand idea with a physical experience that means something to people.
