Harry Kane - FC Bayern München

When Harry Kane was unveiled as FC Bayern Munich’s record-breaking transfer, we celebrated with a cinematic video shown in a local theater. To amplify the excitement, we displayed a massive poster for a week at the iconic Sendlinger Tor movie theater. For this special occasion, we created a unique typeface called the "FC BAYERN RAUTE," reserved only for exceptional moments. Its debut graced the giant banner outside the theater at Sendlinger Tor, where Harry Kane was portrayed as James Bond—the new number nine and a superstar entering the Bundesliga.

One challenge of this project was working with aged, individual wooden panels that had to be seamlessly covered to create the final display. With the tagline "FC BAYERN PRESENTS KANE - AUGUST 2023!" the campaign made an unforgettable impression.